Welcome to the What Is Digital Transformation? video lesson intended to define digital transformation and give examples of how new technologies have impacted businesses today. This lesson is the second of three lessons in the “Digital Transformation” course, designed to help companies be able to embrace new technologies. This lesson dives into how digital transformation efforts have impacted industries, such as data analytics, self-service portals, and targeted advertising. It also touches on the challenges of digital transformation. Ultimately, viewers should understand what digital transformation is so they can determine how they can keep their business on the edge of new innovative technology.