Welcome to the “Developing Remarkable Marketing Campaigns: Set SMART Goals and Metrics” Expert Insights course. This is the 4th of 15 lessons in the “Developing Remarkable Marketing Campaigns with Brian Honigman” course that is designed to help learners build, innovate, and execute effective marketing campaigns. This lesson dives into building the details of your marketing campaign, starting with the first element: the Why. After watching this lesson, viewers will be able to answer the question, “Why are we focusing on this marketing campaign?” and how to answer it most effectively to ensure the campaign will see success.