Welcome to the “Developing Remarkable Marketing Campaigns: Invest in a Mix of Channels” Expert Insights course. This is the 9th of 15 lessons in the “Developing Remarkable Marketing Campaigns with Brian Honigman” course that is designed to help learners build, innovate, and execute effective marketing campaigns. This lesson discusses the process of deciding where to host and promote a campaign, the distinction between organic and paid channels, and the benefits of using a combination of both. After watching this lesson, viewers will understand the need to diversify marketing efforts across multiple channels to mitigate risks and maximize results.