Welcome to our video lesson on Customer Service Loyalty. Have you ever been to an amazing restaurant, only to have the excellent food undercut by poor service? They’ve probably lost your loyalty because they didn’t recognize all four P’s of the customer experience: Product, Process, Performance, and People. This lesson will go into detail on each of the four P’s, explain why a business in retail needs to maintain focus on all of these areas, and advise you how to improve any of these areas in which your organization needs reinforcement.