Welcome to the “Customer Relationship Management 101: Why Use CRM?” lesson designed to explain the many benefits of using Customer Relationship Management (CRM) for a business. This lesson is the final of two in the “Customer Relationship Management 101” course, which will show the usefulness of CRM platforms for businesses large and small. Viewers will learn about benefits such as enhancing customer satisfaction, customer retention, better efficiency and so much more. By the end, expect to walk away knowing the several perks and capabilities of a CRM to make your business run smoother.