Welcome to the “Customer Relationship Management 101: Improving Your Organization with CRM” lesson designed to define Customer Relationship Management (CRM) software more clearly. This lesson is the first of two in the “Customer Relationship Management 101” course, which will show the usefulness of CRM platforms for businesses large and small. Viewers will learn about what CRM is, why it’s useful, and the three different types that are available to choose from. By the end, expect to have a better understanding of the basics of CRM platforms.