Welcome to the topic of continuous quality improvement (CQI)! This video course, Business Process Reengineering (BPR): Implementing Radical Change, provides tools for completely reinventing processes in order to make them as effective as possible. This video lesson, Business Process Reengineering (BPR): The 3 C’s, is the second of six. During this lesson, viewers will learn about the 3 C’s: customers, competition, and change. Through this, learners will come to understand why BPR is important and what BPR is truly all about.