Topics covered include:
- Avoiding “Average Joe” mistakes
- Recognizing hot buttons and activators
- Defining the Educational Spectrum and its role in the “Right Place – Wrong Time” mistake
- Discussing methods to reach future buyers
- Identifying ways to use Accelerated Discontentment in marketing
Curriculum
- 10 Sections
- 0 Lessons
- 183 Minutes
Expand all sectionsCollapse all sections
- Introduction0
- Average Joe0
- Innovation Starters0
- Average Joe Ad Examples0
- The Platitude Trap0
- Average Joe Wrap Up0
- The Platitude Trap0
- The Reticular Activating System0
- Activators0
- Hot buttons0
Instructor
