Persuasion: The Art of Communication

Every time you communicate, you are working to persuade people. Even in social settings, you are persuading people through your style of communication and the emotion you carry with it. There are many reasons why we communicate – to inform, to share viewpoints, to educate, and to sell. Communication expert Barbara Evers believes all types of communication are in fact forms of persuasion.  

There are many tools available to you as you communicate. It’s critical to be aware of them and use these techniques purposefully. In this course, Barbara walks you through ways to make the most of opportunities to communicate and persuade. She focuses on methods you can use to encourage your audience to listen and believe what you are saying. 

Through these lessons, you’ll dig into the important elements of persuasion you need to be aware of across different circumstances. These include knowing your audience, understanding your purpose, and ensuring your content fits the environment where you are speaking. This course also touches on the powerful points of persuasion. This involves using logical data while also establishing credibility. Mirroring and framing are additional techniques you’ll add to your persuasion toolbox, and you’ll discover the importance of determining your audience’s preferred learning style.