Welcome to the “Developing Remarkable Marketing Campaigns: Why Do Marketing Campaigns Matter?” Expert Insights course. This is the first of 15 lessons in the “Expert Insights: Developing Remarkable Marketing Campaigns with Brian Honigman” course that is designed to help learners build, innovate, and execute effective marketing campaigns. After watching this lesson, viewers will understand the importance of focusing your marketing efforts, making strategic decisions, setting goals, and improving future campaigns.