Welcome to the “Developing Remarkable Marketing Campaigns: Establish an Editorial Calendar” Expert Insights course. This is the 10th of 15 lessons in the “Developing Remarkable Marketing Campaigns with Brian Honigman” course that is designed to help learners build, innovate, and execute effective marketing campaigns. After watching this lesson, viewers will understand the benefits of establishing an editorial calendar in marketing campaigns, including how it brings organization, consistency, and variety to activities, as well as helping track tasks, maintain publishing frequency, and reaching the target audience effectively.