Welcome to the “Developing Remarkable Marketing Campaigns: Conduct Market Research” Expert Insights course. This is the 5th of 15 lessons in the “Developing Remarkable Marketing Campaigns with Brian Honigman” course that is designed to help learners build, innovate, and execute effective marketing campaigns. After watching this lesson, viewers will be able to answer the question, “Who are the people we’re trying to provide value with this marketing campaign?” so that you are reaching the right people with the right offerings.