Welcome to “Customer Service 101: Factors of the Customer Experience,” a video lesson that goes over several different forces that you must contend with in order to satisfy your customers. This lesson is the second of seven in the “Customer Service 101” video course, which helps you get to know your customers better and serve them more effectively. By watching this lesson, you’ll understand what you must consider to tailor your service to suit the needs of the individuals in your target audience.