Welcome to the “Customer Relationship Management 101” course designed to give viewers a basic understanding of Customer Relationship Management (CRM) and some of its benefits. This course, comprising of two lessons, will show the usefulness of CRM platforms for businesses large and small. Viewers will learn about what CRM is, why it’s useful, the three different types of CRM to choose from, and many of its benefits. By the end, expect to have an overall understanding of CRM software and all that they have to offer.