Welcome to the “Customer-Focused Culture” lesson which covers six tips on how to make your organization’s culture more customer-focused. This lesson is the fourth of five in the “Expert Insights: Creating an Amazing Customer Experience with Shep Hyken” course, which is meant to give workers and managers the tools they need to create a more amazing customer experience. In this lesson, you’ll learn six helpful steps to engage your customers in your organizational culture, including tips like defining your customer experience and defending the culture. After viewing, you’ll walk away with actionable items to help you deliver a more amazing experience to your customers.