Welcome to the topic of becoming an asset! This video lesson, Understanding Your Industry, explains how to supplement your career by learning more about your organization’s industry. In this lesson, viewers will learn how to identify the industry they’re in and segment that industry. In addition, they will discover questions to ask about their industry and their competitors. Finally, learners will receive sources for seeking out additional industry information. Ultimately, learners should be armed with the tools necessary to increase their understanding of their industry — to their benefit and their organizations!